Thursday May 29th, 2025

Vorwerk Australia response to Media Statement issued by ACCC 29 May 2025 regarding NDIS infringement notices and associated fine

The ACCC wrote to Vorwerk Australia Pty Ltd (“Vorwerk Australia”) on 14 February 2025 raising concerns regarding the use of NDIS related statements on the Thermomix website.

 

Vorwerk Australia is grateful for the opportunity to address the ACCC’s concerns and rectified these immediately following that notification.

 

“Vorwerk Australia would never intentionally or knowingly mislead any consumers, and we have not hesitated to take appropriate action to remedy all instances of concern raised by the ACCC. While some of the website references pre-date the acquisition of The Mix Australia Pty Ltd, we take full responsibility for communicating with all our customers in a clear and compliant manner.” said a spokesperson for Vorwerk Australia.

 

The payment of this fine, and the associated media release dated 29/05/25, marks the end of a cooperative process to ensure Vorwerk Australia’s compliance with the rules and regulations that govern an NDIS relationship.

 

While Vorwerk Australia is proud that Thermomix and Kobold help to improve the lives of Australians, including those living with disabilities, they have underestimated the complexity of being a registered NDIS provider.

 

Key facts

·        Vorwerk Australia Pty Ltd is a registered NDIS Provider.

·        The ACCC wrote to Vorwerk Australia on 14 February 2025 raising concerns related to the use of NDIS related statements on the Thermomix website including: ‘NDIS approved’, ‘NDIS-registered product’, ‘NDIS-consumables’, ‘NDIS-funded’, ‘NDIS assistive technology’, ‘NDIS equipment’, ‘through the NDIS’.

·        The ACCC issued four infringement notices to Vorwerk Australia Pty Ltd on 2 May 2025 regarding concerns about the use of NDIS-related statements on the Thermomix website, resulting in a total fine of $79,200

·        Vorwerk Australia has willingly cooperated with the ACCC throughout the investigation process which has now been fully resolved.

·        In November 2024, Vorwerk International & Co. KmG completed an acquisition of The Mix Australia Pty Ltd. After the acquisition, The Mix Australia Pty Ltd was renamed as Vorwerk Australia Pty Ltd.

Media enquiries to HAVAS Red, on behalf of Thermomix

M: 0432 200 331
E: thermomix@havasred.com